Global Industry News Syndication since 1998 Airline News Resource   Hotel Resource Restaurant News Resource Hotel News Resource Cruise Industry Wire HTrends Gaming Industry Wire Travel Industry Wire B&B Wire Nevistas Network News Q2 2008   Greetings from the Publisher Revenge of the Experts The explosion of Social Media Networks has spawned an incredible amount of user generated content over the last couple of years. In addition, Web 2.0 features on commercial and personal web sites have added to that phenomenon with product reviews and rants and raves on any imaginable product or subject. From a business's perspective, this can be overwhelming and an incredible challenge to protect your brand and reputation. Well, it appears that the pendulum is swinging! A recent Newsweek article reports that some of the same entrepreneurs that funded the user-generated revolution are now paying professionals to edit and produce online content. I look upon this as an opportunity and recommend that in addition to your press releases, you distribute an editorial article that speaks to your company's expertise. You are the expert! It enhances your reputation, and profile and in addition, puts your content in front of media members that use our Industry Monitoring Service. I recommend you read the Newsweek article and forward it to your PR Agency and anyone else in your organization that can benefit. The article can be found at: http://www.newsweek.com/id/119091.   What's New New Airline Industry Channel We are pleased to announce that our range of travel and hospitality industry channels continues to grow. Over the past six months readers may have noticed an "Airline" category within our travel industry. This category was established after we received a request from our content carriers. The response has been overwhelming, and we now feature a full Airline Industry Channel. For partners accessing our network, this provides additional targeted content and the opportunity to expand their own distribution. Clients distributing via our network are now able to distribute releases that speak directly to the Airline Industry. Press & Media Platform Updated Our software team in Guadalajara, Mexico has completely rewritten the platform that provides our Industry Monitoring Service to the press and media. Members of the media can now select the region, industry and category they would like to monitor. They have the option to receive real-time updates or summaries. You can view the new platform at: http://www.hotelnewsresource.com/Info-net_press_media.html.   New Clients     OpenTravel Alliance OpenTravel's mission is to engineer specifications that make data transmission flow smoothly throughout travel, tourism and hospitality. Newmarket International  Newmarket International, Inc. is a leader in delivering sales, group catering and event software solutions to the global hospitality and entertainment industries. VFM Interactive VFM Interactive is the leading distributor and producer of rich media content for the lodging and travel industry. Amadeus Amadeus offers a full range of technology and distribution solutions to the hotel industry. Over 1,000 properties in 35 countries increase their revenue by 4 - 8% using Amadeus Revenue Management System. iTravel Solutions iTravel Solutions offers a full range of Dynamic Packaging Solutions for Resorts, Spas, Luxury Hotels, Independent or Chain Hotels as well as for Event Management and Tour Operators.   News you can use Hitwise US Report: The Impact of Social Networking How social networks will become a primary channel for targeted marketing. more... In the Game of Business, Playing Fair Can Actually Lead to Greater Profits Tune into 'The Apprentice,' and you get an all-too-common view of business. Every week, all of the wannabe moguls try to impress Donald Trump by preening, cajoling and conniving. In this world, toughness is the measure of every CEO, and the boss glories in firing people and squeezing every penny out of suppliers. more... Mastering Internet Marketing in 2008: The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices In the increasingly dynamic online travel industry, hoteliers are challenged with keeping up with changes while also keeping an eye on the fundamentals. What are hoteliers doing to reach their customers on the web? more... How To Operationalize Your Social Media Strategy Since our company launched Chatter Guard, our social media management service almost a year ago, we have worked with hotel management companies, hotel chains, independent hotels and restaurants and clearly the impact of social media on these businesses is a moving target. more...   We can help! To learn how we can help your online marketing effort, please visit the links below or contact John R. Hendrie at  jrhendrie@hotelresource.com or 978-346-4387. News Syndication Information Advertising Information   Legal Notice. If you received a mailing from us, (a) your email address is either listed with us as someone who has expressly shared this address for the purpose of receiving information in the future ("opt-in"), or (b) you have registered or purchased or otherwise have an existing relationship with us. If do not wish to receive this newsletter, use the "discontinue" link below. Your privacy is important to us. 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