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A Common Sense Approach To Your Brand Message - By J. Ragsdale Hendrie
We struggle to communicate our Brand Message, as we attempt to influence, often times not adhering to a very basic template. Essentially, we have a product or service we represent, and it must be delivered to a targeted audience.
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Proven Method for Selecting Property Tax Representation - By Jim Popp, Esq.
Property taxes represent a significant expense item for hotels. Thus, when a tax assessment is deemed to be unfair, owners should carefully consider which tax professional to retain for an appeal.
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Ten Traps to Avoid with Employee Opinion Surveys - By Jim Houran
Employee Opinion Surveys can offer a strong ROI for organziations wanting to improve their business operations and relationships. However, these surveys are often compromised by ten critical pitfalls. Learn about these traps and how to avoid them.
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Associate Engagement - It All Starts At the Top - By Lizz Chambers, CHE, CHA
Woody Allen once said that 80 percent of success is showing up. Unfortunately, this accurately describes the mindset of the majority of workers today.
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Lessons from the Field - Updating marketing and sales strategies mid year NOW is essential - By John Hogan
I have learned in my career to consider the marketplace, the competition and the overall trends and cycles if I expect to be successful. In the past, this has usually meant creating an annual marketing plan and working that plan. Weekly and monthly action plans would lead to quarterly reviews and updates. The next year's plan would take those updates and trends and as a team or a corporation, we would decide the next plan of strategies and tactics.
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