The Recession Is Over! Now What? - By R. Mark Woodworth
In the December 2008, the National Bureau of Economic Research (NBER) made the official proclamation that the U. S. entered an economic recession in December 2007. As is sometimes the case, U.S. hoteliers began to feel the pain well before most other businesses.
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Farhad Mohit: DotSpots and the Wisdom of Crowds
Entrepreneur Farhad Mohit is hardly resting on his laurels, although he could. In 1996, he launched BizRate, a consumer rating site, and then in 2004, Shopzilla, a shopping search engine. His latest venture is DotSpots, a service that lets people update the news in real-time with dots, or distributed objects of thought. These could include mini-blog posts containing text, videos, images, documents, perspectives from the blogosphere or eye-witness accounts from the scene. Mohit talked with Knowledge@Wharton about DotSpots, the publishing industry, the wisdom of crowds, what he learned from his previous successes and the importance of finding the right team, among other topics.
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Is Your Hotel or Resort's E-mail Inbox An Untapped Distribution Channel? - By Doug Kennedy
By now most hotels have long recognized the potential of outbound e-mail as a pro-active marketing and CRM tool and have actualized their potential in that area. However too many hotels still overlook their e-mail in-box as being a distribution channel worthy of attention. While we might prefer that guest's book online or contact us via telephone, websites can be confusing, phone lines sometimes ring busy, and for whatever reason many guests prefer to just click over an e-mail to the info@...' or 'Sales@... address posted at your hotel's website, email blast, or printed in marketing collateral or advertisements.
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Do your staff know how a business actually works? - 9 Business Facts all Staff Should Know - By Ken Burgin
They probably weren't taught this at school or in their last job. Without guidance, they'll make up their own reasons to explain your insistence on efficiency or extra sales effort...and they may not get it right. Regular briefing on business fundamentals can grow them into real 'business partners' - there are huge benefits if you take the time.
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