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In Search of Customer Loyalty - By Madigan Pratt
Every hotel wants more loyal guests. The rewards for individual properties are well documented; loyal customers: ...more
White Paper - Six Mistakes Companies Are Making Today And How You Can Avoid Them
When the economy slows, many businesses react by retrenching and cutting costs in order to weather the downturn. ...more
Keys to Success - Hospitality Conversations - How To Select The Right Design Firm To Refresh Or Renovate Your Hotel - By John Hogan
Property Improvement Plans or PIPS, are a reality to today’s hotel owners and management groups. If a property is part of a franchised system, dealing with PIPS can be an expensive proposition both at the time of sale as well as in continuing operations. The purpose of PIPs is to keep properties in compliance with all existing and new brand standards, as franchisors strive to maintain brand standards to protect their brands as well as the investments of all the other franchisees. ...more
Brands on the Brink: Marketing in a Down Economy
Among other victims of the recession, brands have taken a beating. Private labels have gained market share. Consumers are cutting back. Retailers are turning up the heat. According to panelists who gathered to discuss brand strategy at a recent Wharton Marketing Conference titled, "Connecting with the Evolving Consumer," marketers need to be especially innovative when it comes to making sense of the shifting economy -- and profiting from it. ...more
Do You Really Need New Customers? -What Hospitality Businesses Can Learn from Retail - By Ragsdale Hendrie
Many in the Hospitality Industry felt they knew everything about the Customer Experience. Even the very definition of Hospitality percolated with terms like care, attention, excitement, relaxation, special, nourishment for the body, soul and spirit all oriented to that special cachet, which was ours alone. And, others started to borrow on our expertise, particularly with an emphasis on Customer Service. However, we still owned the distinction, and it rang throughout our Brands. ...more
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