Viral marketing and social networking have arrived on the scene after a long, strange trip indeed. As David Meerman Scott and Brian Halligan explain in their new book, the Grateful Dead were much more than a bunch of rock-and-roll geniuses; they were pioneers of the digital age marketing landscape. - More
It offers attendees a way to find cost-effective solutions to their current work challenges, stay informed on the hottest hospitality industry topics, expand their network, increase their professional value and become empowered. - More
TRAVELCLICK®, the market leader in hotel e-commerce solutions, and the Hospitality Sales and Marketing Association International (HSMAI), the global organization of sales and marketing professionals representing all segments of the hospitality industry, have partnered to develop the report The Evolving Dynamics of Revenue Management: A Comp... - More
Online social networks have continued to grow impressively in terms of membership. Interactive networks have given people more control over their media experience. This creates both new opportunities and challenges in marketing. This report will help CPG players understand when and how to utilize social media as part of a successful marketing st... - More
Launch of Social Media Platform Available to Meeting Planners and Suppliers - New Partnership Connects Customers and Embraces Open Communication - More