Where does UGC fit into suppliers' online marketing strategy?
Social Media Strategies for Travel 2008 Special ...more

YouTube, Hilton, Starwood, Orbitz and Travelocity Discuss How to Monetize Social Media
Recent findings from EyeforTravel's 'Online Marketing Report' reveal that 79% of travel industry executives view social media as a long-term part of the online marketing mix. The evidence is clear: For the travel industry as a whole, UGC and social networking is not a passing fad - it's a must. ...more

'Supplier Sites Gaining Ground on Third-Party Portals' - Third-Party Travel Aggregators...Who Needs Them? - By Neil Salerno
Somewhere along the line, I became a champion for Internet third-party travel aggregators. It didn't happen intentionally, I guess it evolved from my belief that travel partnerships can help to build hotel sales. If someone can help me fill empty rooms, that works for me. That's why it amazes me that there are still many hoteliers who reluctantly participate in third-party travel portals. ...more

Le Meridien Hotels & Resorts Re-Launches LeMeridien.com With Image Based Navigation
Guests Control Their Hotel Experience Through Their Own Interactive Platform ...more

Social Media Marketing Insight From Youtube, Southwest Airlines Presented At HSMAI Travel Internet Marketing Conference
Leading professionals from a diverse segment of the travel, tourism and hospitality industries attending the recent Hospitality Sales & Marketing Association International (HSMAI - www.hsmai.org) ninth Travel Internet Marketing Strategy Conference at the Arizona Grand Resort in Phoenix were privy to exclusive information highlighting social media marketing trends as well as expert advice, insight and tips from YouTube, Southwest Airlines, Best Western International and Visit Florida executives. ...more

Social-networking and travel blog site TravBuddy.com partners with HotelsCombined.com for hotels
TravBuddy successfully integrates a hotel search engine using HotelsCombined's API ...more

Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007
Hospitality eBusiness Strategies, (HeBS), NYC today announced receipt of two Gold and one Bronze HSMAI Adrian Awards in multiple Web Marketing categories. ...more

ComScore Study Reinforces Online Reviews' Impact on Offline Sales
People are willing to pay up to 99 percent more for services after reading positive online reviews about them, according to new research. ...more

SEO Tips for Press Releases
Many search marketing tactics come and go, but one channel of promotion that has steadily evolved is the practice of optimizing press releases for search engines. ...more

Back to Departments

Top Trends Impacting the Travel Industry Revealed at HEDNA's December Conference
Attendees at HEDNA's December Conference, held December 3-5 in Phoenix, Arizona, discovered the top trends facing the hotel distribution industry and how to benefit from them. ...more

Real-Time Answers to What Is Driving Event Success - By Greg Pesik, President and CEO, Passkey
Thanks to the emergence of new technologies, an opportunity now exists for all companies in today's business world to operate in real time. This potential is true for a variety of businesses, ranging from financial services companies and advertising agencies to, you guessed it, corporate meeting and event planners. ...more

HEDNA Announces Its 2008 Board of Directors
HEDNA, the Hotel Electronic Distribution Network Association, is announcing three newly elected members to the Association's Board of Directors. The new Board Members were welcomed at HEDNA's December Conference in Phoenix. ...more

citizenM Hotels And Nexus World Services Partner For Technology
Newly launched hotel chain citizenM has chosen Nexus as a technology partner for its sales operations. The agreement, which commences immediately, will provide an automated platform for the citizenM sales team to do business with major corporations, travel management companies and other travel providers. ...more

Back to Departments