|
FTC December Deadline here; bloggers & internet advertisers need comply
Online Business Expert Jim Edwards Interviews FTC (Federal Trade Commission) Official to Clarify New Internet Marketing, Blogging and Affiliate Advertising Guidelines ...more
Hitwise November 2009 Travel Category Report
40.91% of all visits to the online 'Travel' industry went to the top 10 websites for the month of November, 2009. 49.85% went to the top 20 websites and 70.72% went to the top 100 websites. ...more
Social Media For Hotels - What Helps, What Doesn't - By Neil Salerno
The unique quality of Web 2.0 social media is that it consists of user-generated content. Social media users post comments directly on the Internet and all they need is access to a computer. At the same time, users have the ability to read and absorb comments made by other users...sounds like a marketer's dream. But, how well does social media serve individual hotels? ...more
Social media measurement: a 10-step guide - By Chris Lake
Social media measurement is a tricky subject, not least because not everything can or should be measured, and in some ways social measurement is a bit like measuring the impact of TV ads on brand awareness: it's a slightly softer area than, say, paid search. ...more
Google Launches Real-Time Search
We knew it was inevitable, and now it's here: Google has just launched real-time search integrated into search results pages. ...more
Organizing the Chaos of Online Travel Tips
This fall, I was lured to Panama. Friends who settled there a year ago had regularly regaled me, an avid traveler, with visions of a lively Latin city with nearby, unspoiled beaches bordered by jungle. ...more
Why Your Hotel Should NEVER USE TinyURL to Redirect Links
There are numerous free URL shortening and redirect services out there, with the most popular being TinyURL. Using such services puts your hotel at risk and may cost you business and expose your hotel to potential lawsuits. The most dangerous situation is where someone else impersonates your brand or hotel and creates redirect links to malicious websites. ...more
How to avoid the US embargo on travel to Cuba, Myanmar and Syria-by HostelBookers
US foreign policy has banned competitors of HostelBookers from offering accommodation in Cuba, Myanmar (Burma) or Syria. ...more
|