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What's Working for Social Media Marketers? A look at effectiveness
A September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. ...more
Boosting Hotel Sales in Today's Automated World
The Internet has brought dramatic changes to the way customers search for and book hotels, and increasing online sales may be the way to boost hotel profitability without drastic rate slashing. Travelers are using the Web to find the best deals on hotel rooms, so hotel managers should be welcoming those customers online by offering them the best rate possible at the very moment they are searching. Faster and faster broadband connections, new cloud computing technologies, and a travel data explosion on the internet are reshaping the way travelers buy hotel rooms. Smart hoteliers who are investing in the latest technologies will outbid their competitors who cannot keep up with the new revenue management solutions of the next decade. ...more
20 Secrets of Top-Converting Websites and How they can Boost Your Hotel Bookings - Re-cap of Bryan Eisenberg's presentation at SES Chicago
If the average conversion rate for a website is around 3 percent, why do some websites achieve a 10 percent conversion rate? What do they do that the others don't? This is the question that Bryan Eisenberg set out to answer in his presentation '20 Secrets of Top-Converting Websites' at the SES Chicago conference this December. ...more
Guest Satisfaction - November 2009 Chatter Guard Benchmark Report Is Released
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its October 2009 report. ...more
Five Online Travel Predictions for Europe in 2010
Europe may still be experiencing the effects of the recession, but online travel continues its upward march across the continent's diverse and complex markets, according to travel industry research authority, PhoCusWright Inc. Changes in the economy and the travel industry have driven significant shifts in how consumers shop for and purchase travel. PhoCusWright's European Online Travel Overview Fifth Edition analyzes the dynamics of online and offline travel distribution across Europe's major travel markets. ...more
White Paper - Protecting Your Brand Online: The New Marketing Imperative
There's no question that the Internet is an ideal venue for marketing, but along with the advantages come risks. Because the online world has seen so little formal policing, it's ideal for the 'hijacking' of brands online. ...more
TRAVELCLICK(R) Opens New Location in Baltimore, Maryland
Expansion supports increased global demand for Digital Agency services in the hospitality industry ...more
New Internet Tool Makes Hoteliers' Lives Easier
VIZERGY(R)'s My Web World(R) Undergoes Major Enhancement ...more
Amid Threat From Rivals, LinkedIn Takes a Page from Facebook's Playbook
If LinkedIn Corp. wants to avoid being swamped by social-networking giant Facebook Inc., it will have to convince users like Jackie Nejaime to log in more often they do now. ...more
Hospitality eBusiness Strategies (HeBS) Dominates Again in HotelMarketing.com's Most Popular Articles of 2009
HeBS, the industry's leading Internet marketing and distribution strategy consulting firm, claims a strong presence in HotelMarketing.com's Most Popular Articles in 2009, featuring six of its strategic and blog articles. ...more
Hospitality eBusiness Strategies (HeBS) Announces HSMAI Foundation eConnect Website Re-Launch
Hospitality eBusiness Strategies, the industry's leading Internet marketing and distribution strategy consulting firm, relaunches the HSMAI Foundation eConnect site, which provides insights into hospitality sales and marketing topics. ...more
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