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Google's Latest Research Shows Search Marketing's Critical Impact on Travel
Consumers conduct research by searching for hotel Websites, special offers, reviews and videos. ...more
Google Real Time Search Integration & Hotel Social Media Marketing
With the recent launch of Google's real-time search engine technology, search engine optimization is poised to have a strong effect on social media marketing. ...more
Hospitality eBusiness Strategies (HeBS) Wins the Prestigious 'Best in Class' Interactive Media Award
Hospitality eBusiness Strategies (HeBS), the industry's leading full-service Internet marketing services and strategies consulting firm for the hospitality and travel verticals, is proud to announce the receipt of three esteemed Interactive Media Awards. ...more
Shangri-La Hotels and Resorts Unveils Multilingual Interactive Mobile Website
The mobile website allows guests to reserve, modify or cancel a booking with real-time availability. In addition, members of Shangri-La's guest recognition programme, Golden Circle, can use their profiles for quicker reservations. ...more
Airline Social Media Strategies Vary
A passenger on a flight notices his reading lamp is broken, so, using his mobile device, he complains on Twitter. Within minutes, the airline's ground staff has dispatched a flight attendant to fix the problem and has alerted maintenance at the destination airport. Corporate communications has passed the Tweet onto the customer service department, which contacts the passenger to apologize for the inconvenience. ...more
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