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Welcome to Hotel Microsoft |
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When I think Microsoft, I don't think sleek, sexy fun. A get-to-know-me party at the Hotel Sax Chicago last night tried to change my mind and the minds of hundreds of other guests at a swanky unveiling for the 9-month-old spot, the renovated former House of Blues Hotel. |
Hotel Sax sees itself as a playground for tech-savvy travelers, with Microsoft technology hardwired throughout the 16-story building in a pilot project for the software giant. But was it me, or did I miss something?
The centerpiece is something called The Studio -- Experience by Microsoft. It's a small gathering space, an entertainment lounge for guests only that's decked out in contemporary splendor and tricked out with a couple of Xbox 360s, juiced-up HP laptops, Zune portable media players you can plug into and a "technology butler" who'll show you how to play "Guitar Hero III" or view videos on the Zune. I get the idea: Have fun with Microsoft. Live with Microsoft. Want Microsoft.
But despite the party's dainty appetizers, the hotel's contemporary-without-being-austere decor and the silhouetted female dancers gyrating to throbbing music, I still couldn't connect "sleek, sexy fun" with the company whose big claim to fame is computer operating systems.
Shaun Robins, a brand manager for Microsoft, acknowledges that I'm not the only one.
External Source - For the complete article click here
Source - Chicago Tribune
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