 |
Travel websites must embrace Web 2.0 if they are to improve online usability |
|
According to a study by WebCredible,improvements in website usability are needed across the travel and airline industries, which must harness Web 2.0 technology. |
The report examined the websites of 20 of the UK's online travel agents and airline carriers. Each website studied was evaluated against a set of 20 best practice guidelines and assigned a score of zero to five for each guideline, using a system that was developed by Webcredible specifically for travel websites.
Travel agents achieved just 55% usability and airline carriers only 48%. In an industry in which margins are slim, and self-service could give an operator a distinct business advantage, this could be an expensive failing, suggested the report.
External Source - For the complete article click here
Source - ComputerWeekly.com
|
|
|
 |
|
 |
|
Post News