Online Travel Query Content is Changing
2008-06-18
Last week we published a report on the Travel sector looking at how consumer search behavior has changed. I will highlight a couple of interesting findings from the report on this blog. In this first of two posts, I want to talk about how query content is changing.
One important change we noted in query content was a rise in branded searches. I looked at the top 300 search terms sending visits to Travel websites and found that more than three-quarters - 77% - of visits from these queries were from branded search terms such as 'hilton hotels' or 'expedia' in the four weeks ending April 26, 2008.
External Source - For the complete article click here
Source - Hitwise
More Travel Industry Wire News
- Fourteen Countries That Treat U.S. Retirees Better Than They’re Treated At Home
- Visa Data Shows 20 Percent Increase in Inbound Tourism Spending During First Half of 2010
- Going Beyond Green: Ecotourism and Sustainable Tourism Conference Implements Strategy to Walk the Talk on Sustainability
- Hotels Invest in Technology Despite the Economic Downturn Due to Its Positive Impact in the Industry
- Cresta Launches Dedicated Christmas Markets And Winter Breaks Brochure
Related Hotel Internet News
- Link2Brand Empowers Branded Hotels To Manage Their Own Marketing Campaigns – No Website Neede
- Déjà Vu: The Billion Dollar 'Leakage' Continues to Drain the Hospitality Industry - By Max Starkov
- HSMAI Foundation and TIG Global Release Effective Web Design White Paper and Webinar
- RateGain Launches “rumbido”, an Innovative Social Network Referral Platform for Hotels, OTAs and Airlines
- Production Benchmarks for Your Hotel’s Website - By Neil Salerno
Ads by Nevistas
Automated Revenue & Channel Management
Hospitality Management
Hotel Loans
Hotel Marketing
