Web Cast - Habits of Highly Successful Revenue Managers - New Habits for '08 and '09
The usual habits still apply but the current economic situation dictates that those habits need to be supplemented for the current economy going forward. The most pressing of these is in the areas of predicting demand and projecting the ideal mix of business to maximize revenue.
'Revenue Managers ask me about industry standards and best practices for projecting the level of demand and revenue increases they can reasonably forecast in this economy,' says Carol Verret. 'Unfortunately, this economic situation is too new to be able to rely on past demand patterns and incremental revenue increases.'
In this web cast we will explore the new habits that revenue managers need to build into their routine in order to project demand, revenue and mix of business for their market(s).
• Market intelligence. We will explore which industry and specific market intelligence Revenue Managers need to build into their routines in order to get a clearer picture of demand trends and the impact for their markets.
• Changes in Consumer Behavior. The impact of changes in consumer behavior has a profound impact on the ability to predict demand. Understanding these changes assists in being able to project the optimal mix of business and the cost of sales.
• Rate and Revenue Increases. As the latest STR reports seem to indicate a downward pressure on rate increases but this is not affecting all market segments. How long will this last and where can you find opportunities to realize significant rate increases?
• Demand patterns. There are changes in demand patterns across all market segments. What are the factors driving them and how to account for them in forecasting.
Following this web cast, participants will have greater understanding of the forces impacting revenue management and the revenue management function in this economy. The information will provide guidance as to the information, research and reports that need to be accessed to develop effective revenue management strategies.
This web cast should be attended by General Managers, Revenue Managers and Directors of Sales as well as anyone else involved in Revenue Management decisions.
This web cast will be offered on September 26 at 10:00am PDT, 11:00am MDT, Noon CDT and 1:00pm EDT. It is approximately an hour in duration and the fee is $139 per connection, $129 for two or more connections from the same company. Click here to register.
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