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<title>Hotel Technology Resource</title>
<link>http://www.hoteltechresource.com/</link>
<description>Hotel Industry Technology News</description>
<language>en-us</language>
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<title>WARNING TO HOTELS...Don't Use Free Link Shortening Services in Your Marketing</title>
<link>http://www.hoteltechresource.com/article44317.html</link>
<description>
		A few months ago we wrote about the many reasons why hoteliers should not be using free link shorting services such as TinyURL and Bit.Ly. While there are numerous free services available, most put your hotel at risk and may cost you dearly in lost business opportunities. The Internet is still a little like the		</description>
<pubDate>Thu, 11 Mar 2010 09:22:48 EST</pubDate>
</item>
<item>
<title>Best Western Hotel Launches Online Booking Widget to Reach Customers Via Desktops, Facebook and the Web with WorkLight</title>
<link>http://www.hoteltechresource.com/article44313.html</link>
<description>
		Hotel to Use New Applications to Drive Revenues and Customer Loyalty		</description>
<pubDate>Wed, 10 Mar 2010 13:38:27 EST</pubDate>
</item>
<item>
<title>MICROS Partners with Preferred Hotel Group(TM)</title>
<link>http://www.hoteltechresource.com/article44307.html</link>
<description>
		MICROS Systems, Inc. (Nasdaq: MCRS), a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce that Preferred Hotel Group&#153; has selected MICROS as its exclusive recommended Property Management System (PMS) technology partner for its more than 750 distinctive properties in over 65 countries.		</description>
<pubDate>Wed, 10 Mar 2010 11:44:26 EST</pubDate>
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<item>
<title>University Place Conference Center &amp; Hotel in Indianapolis Partners with Worldwide Revenue Solutions</title>
<link>http://www.hoteltechresource.com/article44282.html</link>
<description>
		WRS to Provide Search Engine Optimization and Social Media Services		</description>
<pubDate>Wed, 10 Mar 2010 08:25:03 EST</pubDate>
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<item>
<title>Marriott Hotels UK Celebrates Hotel Refurbishment with Unique Twitter Campaign</title>
<link>http://www.hoteltechresource.com/article44280.html</link>
<description>
		Marriott Hotels is celebrating the completion of a major refurbishment project across its UK city hotels and country clubs with an innovative review campaign communicated via Twitter.		</description>
<pubDate>Wed, 10 Mar 2010 07:56:15 EST</pubDate>
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<item>
<title>EZYield.com Signs Global Corporate Agreement with M&#246;venpick Hotels &amp; Resorts</title>
<link>http://www.hoteltechresource.com/article44274.html</link>
<description>
		Confidence, integration and customer service cited as technology benefits for four and five-star luxury boutique portfolio		</description>
<pubDate>Tue, 9 Mar 2010 11:55:03 EST</pubDate>
</item>
<item>
<title>L.A. Area Dining Establishments Informed of Possible Data Security Breach</title>
<link>http://www.hoteltechresource.com/article44267.html</link>
<description>
		Officials of The Westin Bonaventure Hotel &amp; Suites which is independently owned by Today's IV, Inc. and operated by Interstate Hotels &amp; Resorts, Inc. under a license issued by Westin Hotel Management, L.P. announced that the hotel's four restaurants&#151;Lake View Bistro, Lobby Court Bar, Bonavista Lounge, L.A. Prime and its valet parking operations may have suffered a data security breach between April 2009 and December 2009.		</description>
<pubDate>Tue, 9 Mar 2010 11:10:29 EST</pubDate>
</item>
<item>
<title>MTECH&#146;s REX Room Expeditor Wins Most Innovative Hospitality Technology Award for 2009</title>
<link>http://www.hoteltechresource.com/article44232.html</link>
<description>
		Hotel Technology Next Generation (HTNG) awarded the first ever Most Innovative Hospitality Award to MTech for their REX Room Expeditor product at its Members Meeting in Orlando on March 3.		</description>
<pubDate>Tue, 9 Mar 2010 08:52:50 EST</pubDate>
</item>
<item>
<title>OpenTravel Alliance Announces New Sessions for 2010 Conference</title>
<link>http://www.hoteltechresource.com/article44226.html</link>
<description>
		Distribution in the Long Tail, Innovation in Customer-Facing Sites and Apps		</description>
<pubDate>Mon, 8 Mar 2010 15:00:27 EST</pubDate>
</item>
<item>
<title>Knowland Database Exceeds 300,000 Groups with Booking Needs</title>
<link>http://www.hoteltechresource.com/article44223.html</link>
<description>
		Massive Database puts Thousands of Customized Leads at Clients&#146; Fingertips		</description>
<pubDate>Mon, 8 Mar 2010 12:16:45 EST</pubDate>
</item>
<item>
<title>VIDEO: Page Position: How to Optimize Conversions Online Using OTAs</title>
<link>http://www.hoteltechresource.com/article44209.html</link>
<description>
		VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new episode on VTV Channel: Page Position: How to Optimize Conversions Online Using OTAs with Jean Francois Mourier, Founder and CEO of RevPAR Guru.		</description>
<pubDate>Mon, 8 Mar 2010 11:25:33 EST</pubDate>
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<item>
<title>Hitwise February 2009 Travel Category Report</title>
<link>http://www.hoteltechresource.com/article44194.html</link>
<description>
		38.92% of all visits to the online 'Travel' industry went to the top 10 websites for the month of February, 2010. 48.19% went to the top 20 websites and 69.58% went to the top 100 websites.		</description>
<pubDate>Mon, 8 Mar 2010 09:35:46 EST</pubDate>
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<item>
<title>Intelity's ICE Wins at Hotel Technology Next Generation Event</title>
<link>http://www.hoteltechresource.com/article44193.html</link>
<description>
		Intelity Interactive Customer Experience (ICE) claimed the 2009 Most Innovative Hospitality Technology Runner-up title at this year&#146;s Hotel Technology Next Generation (HTNG), a global trade association that fosters cutting-edge technology development, conference in Orlando, March 1-3. ICE was the highest placing guest service technology in the Innovation of The Year category.		</description>
<pubDate>Mon, 8 Mar 2010 09:08:02 EST</pubDate>
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<item>
<title>2009: Another Year That Confirmed the Internet As the Only Growth Channel in Hospitality - By Max Starkov</title>
<link>http://www.hoteltechresource.com/article44191.html</link>
<description>
		The latest eTRAK Full Year 2009 report on hotel bookings by channel yet again confirms that today, the online channel is the only growth channel in hospitality. In the difficult economic environment, when travel supply outweighed travel demand by far, Internet bookings for the top 30 hotel brands increased by a remarkable 6.6% in 2009 vs. 2008 (eTRAK).		</description>
<pubDate>Fri, 5 Mar 2010 13:19:30 EST</pubDate>
</item>
<item>
<title>HFTP Seeking the Next Leaders of the Association</title>
<link>http://www.hoteltechresource.com/article44156.html</link>
<description>
		Hospitality Financial and Technology Professionals (HFTP&#174;) relies on the collective vision, knowledge and experience of its members to help make the association the best it can be for its members and the industry. HFTP is encouraging members to become more involved with HFTP by being a part of its leadership.		</description>
<pubDate>Thu, 4 Mar 2010 11:31:38 EST</pubDate>
</item>
<item>
<title>How Small Business Is Using Social Media</title>
<link>http://www.hoteltechresource.com/article44130.html</link>
<description>
		The University of Maryland&#146;s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%.		</description>
<pubDate>Wed, 3 Mar 2010 13:54:46 EST</pubDate>
</item>
<item>
<title>Why Conversions Are More Important Than Clicks</title>
<link>http://www.hoteltechresource.com/article44129.html</link>
<description>
		Conversion rate optimization is the key to achieving significant ROI in online advertising campaigns		</description>
<pubDate>Wed, 3 Mar 2010 13:51:33 EST</pubDate>
</item>
<item>
<title>Expedia Signs Global Partnership Agreement With Top International Hotels</title>
<link>http://www.hoteltechresource.com/article44124.html</link>
<description>
		German hotel brand partners with global online travel leader to support growth		</description>
<pubDate>Wed, 3 Mar 2010 13:21:37 EST</pubDate>
</item>
<item>
<title>Travel Video And Mapping Technology Merge To Create An Exceptional Online Shopping Experience</title>
<link>http://www.hoteltechresource.com/article44105.html</link>
<description>
		TripTelevision and PlanetEye, Inc. announced a partnership to combine TripTelevision&#146;s High Definition (HD) quality, professional videos, technology, and marketing services with PlanetEye&#146;s mapping, technology and geo-tagged content for the travel industry.		</description>
<pubDate>Wed, 3 Mar 2010 11:42:51 EST</pubDate>
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<item>
<title>HITEC 2010 to Discuss How to 'Tweet Up' Potential Customers</title>
<link>http://www.hoteltechresource.com/article44093.html</link>
<description>
		With over 700 million people actively engaging through social media, this is an opportunity hospitality professionals can not ignore. During his general session 'I'm Going to Tweet You Up' at the 2010 Hospitality Industry Technology Exposition and Conference (HITEC&#174;), trendsetter Michael Tchong will explore the latest social networking trends and discuss its importance in the hospitality technology industry.		</description>
<pubDate>Tue, 2 Mar 2010 16:38:21 EST</pubDate>
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